- How do people see the holograms?
Holograms are triggered when a user points a smartphone camera running the Sphene application at your design. Our computer vision technology will recognize the item and serve the relevant content including information on the collection and owner.
- What type of content can we use as holograms?
The beautiful thing about tapping into a digital layer is no longer being constrained by traditional limitations of physical manufacturing. From surreal special effects to portals into another world to fully interactive experiences – let your imagination run wild. Our goal is to enable designers and enthusiasts to experience and connect over a completely new creative vector of fashion.
- How does the hologram get embedded?
Your hologram content gets paired to a physical identifier - i.e, a logo or graphic design that’s unique to your brand or that particular collection. Sphene uses computer vision to recognize your identifier and serve the relevant hologram, product, and ownership information.
- What can I use as the identifier? Does it need to be a patch?
Any kind of graphic with sufficient contrast, resolution, and details will work great as an image target for your holographic content. The medium does not therefore need to be a patch - the technology is compatible with graphic prints, tags, pins, embroidery, etc.
Check out this article for some great pointers on what makes a good image target and examples of best practices in action.
- Do I need to create holograms myself?
No, Sphene has internal resources dedicated to bringing your creative visions to life.
- What happens if someone creates a replica?
If someone were to recreate the exact same identifier, the hologram would appear in the same manner, but it would still display the rightful owner of the token’s name. Only owners of the actual token will be able to modify or transact the garment in the secondary markets. We also have partners who specialize in producing NFC chips pairing a physical asset to a digital token.
- How does it know who to display as the owner?
Each garment’s identifier is paired to a unique Non-fungible Token that represents its deed of ownership. When scanned, the identifier will display its associated information.